PhD thesis

Setting the focus on the development of popular music cultures in times of omnipresent media and advertising, the thesis is the logical consquence of Andreas’ previous musicological works. It examines the influence of advertising brands on popular music cultures and popular music at the beginning of the 21st century and will be published in 2020.

Please find the Abstract (English and German versions) below:

Abstract PhD thesis Andreas Schoenrock

Zusammenfassung Dissertation Andreas Schoenrock